Analysis of the Syntactic Structure and Communicative Acts in Selected Online Covid-19 Communication Campaign Posters
DOI:
https://doi.org/10.56666/ahyu.v7i.179Keywords:
Coronavirus, syntax, structures, Coroncommunication campaigns and postersAbstract
This study analyses the syntactic structure and communication acts in selected online Covid-19 communication campaign posters. The aim is to explore, describe and explain the constituent structures of the messages and discuss the communicative acts in them messages' constituent structures and discuss their communicative acts. The qualitative method is employed in carrying qualitative method is employed to carry out the study. The syntactic structures of the selected messages are analysed using the phrase structure rules of the X-bar theory, while. In addition, the communicative acts are analysed using Searle’s theory of speech acts. The results of the analysis of the syntactic structures show that verb phrases are predominant and they analysis of the syntactic structures shows that verb phrases are predominant and function as imperative or declarative sentences. On the other hand, the analysis of the communicative acts shows that the locutionary acts are clear and easy to comprehend. The illocutionary acts are predominantly directives, requests, instructions and advices. The study recommends that the messages be translated into many indigenous languages in order to enable Nigerians who do not speak or understand English well.
Downloads
References
Cennimo, D. J & Bergman, J. (2020). Coronavirus disease 2019 (Covid-19): essential practice medscape: https://login.medscape.com.
Cook, V. & Nelson, M. (2007). Chomsky’s universal grammar. Blackwell Publishing.
Chopra, A (2021). How the pandemic has impacted and added to the English language. ETBrandEquity.com May 17, 2021.
Finegan, E (2009). Language: its structure and use, Fifth Edition. International Student Edition. Boston: Thomson Wadsworth, United State.
Fromkin, Rodman & Hyams (2003). An introduction to language. Seventh Edition. Boston: Thomson Wadsworth, United State.
Gambo, D., Umar, M. A., Moses, J. M. & Garba, H. I. (2022). Communication campaigns and the COVID-19 pandemic: An analysis of contradictions in online discourse. Journal of communication and media research, 14(1), 168-179
Goyal, C. (2021). Part II: step by step guide to masters NLP-Syntactic Analysis.
Guo, Y.R, Cao, D.Q, Hong, S.Z Tan, Y.Y, Chen, D.S, Jin, J.H, Tan, S.K, Wang, Y,D & Yan, Y (2020) . The origin, transmission and clinical therapies on coronavirus disease 2019(Covid-19) outbreak-an update on the status. Military medical research, March, 2020. DOI: https://doi.org/10.1186/s40779-020-00240-0
Haegeman. (1993). Introduction to government and binding theory. Oxford, UK & Cambridge, USA: Blackwell
Khan, M.; Adil, S.F.; Alkhathlan, H.Z.; Tahir, M.N.; Saif, S.; Khan, M.; Khan, S.T. (2021). COVID-19: A Global Challenge with Old History, Epidemiology and Progress So Far. Molecules, 26, 39. https:// dx.doi.org/10.3390/molecules 26010039 DOI: https://doi.org/10.3390/molecules26010039
Khotimah, K., Laksono, K., Suhartono,S., Pairin,U., Dari, D. (2021). Lingual Expressions in the Covid-19-Related Ecolexicons in Indonesian Online Media Coverage. Journal of Language and Linguistic Studies, 17(1), 309-326. DOI: https://doi.org/10.52462/jlls.19
Mackenzie, E. (2022). Guide to health communication. https://www.mastersincommunications.com/features/guide-to-health.
Platto, S., Wang, Y., Zhou, J. & Carafoli, E. (2021). History of COVID-19 pandemic: Origin, explosion, worldwide spreading. Biochemical and Biophysical Research Communications, 538, 14-23. https://doi.org/10.1016/j.bbrc,2020.10.087 DOI: https://doi.org/10.1016/j.bbrc.2020.10.087
Reddy, B.V & Gupta, A. (2020). Importance of effective communication during Covid-19 infodemic. Journal family medicine and primary care 9(8): 3793-3796. Doi: 10.4103/jfmpc.jfmpc_719_20 DOI: https://doi.org/10.4103/jfmpc.jfmpc_719_20
Steve, C. (2020). COVID-19: A brief history and treatments in development. Wiley clinical health care hub, https://doi.org.10.1002/psb.1843.
Umakanthan, S., Sahu, P., Rande, A. V., Bakelo, M. M., Rao, J. S., Machando, L. F. A., Kumur, H. & Dhanajaya, K. V. (2020). Origin, transmission, diagnosis and management of coronavirus disease 2019 (COVID-19). Postgraduate Medical Journal, 96 (1142), 112-119. http://dx.doi.org/10.1136/postgradmedj-2020- 138234
Yule, G. (2006).The study of language. Second edition. Cambridge, Cambridge University Press.
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Dr Yusuf Tsojon

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
ALL ARTICLES ARE PUBLISHED UNDER THE FOLLOWING LICENSE:
CC BY-NC-SA 4.0
Attribution-NonCommercial-Share Alike 4.0 International
This license requires that reusers give credit to the creator. It allows reusers to distribute, remix, adapt, and build upon the material in any medium or format, for noncommercial purposes only. If others modify or adapt the material, they must license the modified material under identical terms.
* * * * * * * * * * ``
BY: Credit must be given to you, the creator.
NC: Only noncommercial use of your work is permitted.Noncommercial means not primarily intended for or directed towards commercial advantage or monetary compensation.
SA: Adaptations must be shared under the same terms.