THE LOGIC OF TIV FILM COMMUNICATION FOR SOCIOECONOMIC GROWTH AND DEVELOPMENT.

Abstract

There is a growing demand for there inforcement of minority rights against the empty rhetoric of patriotism and unity in diversity within the framework of the Nigerian nation state. It has become obvious that transnational encounters within Nigeria has created various forms of superiorities and dominance-cultural, democracy-wise, ethnic, media, communication, economic, political-and be-wigged to alienate and subvert minority rights, privileges and heritage thus creating complicated consequences which severally call for self assertion, even aggression and crisis. Communication, and particularly the film media, has been one of such centre and periphery monopolistic practices that appropriate a majority culture and number within the notion of Nigerian culture and democracy thereby broadening boundaries of majority cultures and numbers which often clash at some bitter point with minority cultures and numbers, values and visions. This paper examines the complicated network of cultural control and subjugation, mass entertainment and popular culture deploying majority culture as the national one with the consumerism status vested on the minorities as it forsake minority identities and culture and the socio-economic disadvantages there of using Nollywood, a majority cinema, as the basis of binary discourse. This paper calls for a new engagement, one that expressly asserts and appropriates minority rights to deploying film and multimedia for cultural, linguistic, artistic, economic, social and political growth and development. The paper finally calls for theoretical constructs that will accommodate minority rights and projections in communication, film and multimedia for sustainable development keywords: minority rights, majority rights, film, cultural control, Nigerian culture, democracy.